The latest research study “India Household Cleaners Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the India household cleaners market reached a value of US$ 6,163 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 18,757 Million by 2027, exhibiting a CAGR of 19.63% during 2022-2027.
Household cleaners are a diverse range of cleaning products custom-built to help remove dirt, germs, and other contaminants in the home. They are available in various product categories, such as laundry cleaners, surface cleaners, toilet bowl cleaners, dishwashing liquids, window cleaners, glass cleaners, etc. In terms of ingredients, household cleaners are segmented into solvents, surfactants, builders, antimicrobials, etc. They prove effective in removing dust, grease, soap scum, oil, hard water marks, limescale, preventing microbial growth, etc. Consequently, household cleaners find extensive application in cleaning kitchens, bathrooms, fabrics, floors, and other surfaces in residential and commercial spaces.
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India Household Cleaners Market Trends and Drivers:
The expanding consumer consciousness towards household hygiene and the launch of various awareness programs by government bodies aimed at promoting the need for proper cleanliness are primarily driving the Indian household cleaners market.
Besides this, the increasing demand for natural and eco-friendly product variants that are gentle on the skin and the environment and the growing number of retail stores, especially across tier-2 and tier-3 cities, are acting as significant growth-inducing factors. Apart from this, the emerging trend of using specialized cleaners that can be utilized on mirrored surfaces, glass, stainless steel, wood, etc., is also positively influencing the market across the country.
Furthermore, the rising investments by key market players to develop safer and clean-label products, including baking soda, oxygen bleach, corn starch, washing soda, vegetable oils, alcohol, citrus solvents, etc., are anticipated to augment the Indian household cleaners market over the forecasted period.
India Household Cleaners Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Pvt Ltd.
The report has segmented the market on the basis of region, product, ingredient, distribution channel, income group, application and premiumization.
Breakup by Product:
- Laundry
- Dishwashing
- Surface Cleaner
- Toilet Bowl Cleaner
- Window Cleaner
- Glass Cleaner
- Scourers
- Others
Breakup by Ingredient:
- Builders
- Solvents
- Surfactants
- Antimicrobials
- Others
Market Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online
- Others
Breakup by Income Group:
- Middle (INR 2.5 lacs- INR 27.5 lacs)
- Low (Less than INR 2.5 Lacs)
- High (Greater than INR 27.5 lacs)
Breakup by Application:
- Fabric
- Kitchen
- Bathroom
- Floor
- Others
Market Breakup by Premiumization:
- Economy
- Mid-Size
- Premium
Breakup by Region:
- North India
- West and Central India
- South India
- East India
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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