According to IMARC Group’s latest report, titled “”, the market exhibited robust growth during 2015-2020. Digital asset management includes automated solutions that assist in storing, organizing, sharing, and retrieving digital assets on a single interface. It aids in enhancing the security and searchability of digital assets, such as audio, animation, pictures and documents. Moreover, it is a cost-effective solution with a user-friendly interface that enhances the overall team performance by automating the workflow and facilitating quick retrieval of media files and backup. Consequently, these solutions find applications across various industries, such as retail, healthcare, information technology (IT), and banking, financial services, and insurance (BFSI).
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The market in the GCC region is majorly driven by the emerging trend of digital marketing. With a considerable rise in the volume of online data, real-time access to digital content across different departments and the rising preference for remote working across the region, there has been a considerable demand for digital asset management solutions for improving digital content and minimizing overall operational costs. Some of the other factors contributing to the market growth include the rapid popularity of social media and the widespread integration of these solutions with artificial intelligence (AI) and machine learning. Looking forward, IMARC Group expects the GCC digital asset management market to continue its robust growth during 2021-2026.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
- Brand Asset Management System
- Library Asset Management System
- Production Asset Management System
- System Integration
- Support and Maintenance
- Sales and Marketing
- Broadcast and Publishing
- Small and Medium-sized Enterprises
- Large Enterprises
End Use Sector:
- Media and Entertainment
- Banking, Financial Services and Insurance (BFSI)
- Healthcare and Life Sciences
- Travel and Tourism
- Saudi Arabia
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
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