Energy Bar Market

The latest research study “Energy Bar Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that The global energy bar market size reached US$ 3.16 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 4.92 Billion by 2027, exhibiting a growth rate (CAGR) of 7.40% during 2022-2027.

Energy Bar Market Overview:

An energy bar represents a supplemental food bar prepared from whole grain cereals, oats, granola, quinoa, seeds, dried fruits, etc. It is fortified with vitamins, minerals, protein, fiber, saturated fat, carbohydrates, etc., that aid in filling nutritional gaps. An energy bar prevents fatigue by delivering essential nutrients to the body.

It also helps in weight loss by curbing appetite and reducing the daily calorie intake. Regular and moderate consumption of an energy bar offers numerous health benefits, including strengthening bones and muscles, maintaining glycemic levels, improving mental clarity, boosting the immune system, etc. Presently, it is commonly available in honey, rolled oats, peanuts, white and dark chocolate, cashew nuts, and almonds flavors.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Energy Bar Market Trends and Drivers:

The increasing participation of individuals in sports, physical fitness, and recreational activities is primarily augmenting the energy bar market. Furthermore, the rising consumer health consciousness and the escalating demand for healthy and nutritious snacking options are positively influencing the global market. Apart from this, the growing number of gyms, aerobic classes, and fitness centers is acting as another significant growth-inducing factor. Moreover, the inflating urbanization levels, the expanding global working population, the widespread adoption of energy bars as they provide post-workout nutrition to repair minor muscle tears and build new muscle tissue, changing lifestyles of individuals, etc., are also bolstering the market growth. Besides this, the introduction of gluten-free, low-fat, and organic product variants by leading manufacturers to expand their product portfolio and increase profitability is further catalyzing the global market. Additionally, they are engaging in several promotional activities via social media platforms and attractive packaging, which is expected to fuel the energy bar market in the coming years.

Energy Bar Market 2022-2027 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • Clif Bar & Company
  • EAT Anytime
  • Fullwell Mill Limited
  • General Mills Inc.
  • Kellogg Company
  • Kind LLC (Mars Incorporated)
  • NuGo Nutrition
  • OTE Sports Ltd
  • PowerBar
  • Probar LLC
  • Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory.

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The report has segmented the market on the basis of


  • Protein Bar
  • Nutrition Bar
  • Cereal Bar
  • Fiber Bar


  • Organic
  • Conventional

Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail Stores
  • Others


  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022- 2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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