According to IMARC Group’s latest report, titled “GCC Digital Asset Management Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the market exhibited robust growth during 2015-2020. Digital asset management includes automated solutions that assist in storing, organizing, sharing, and retrieving digital assets on a single interface. It aids in enhancing the security and searchability of digital assets, such as audio, animation, pictures and documents. Moreover, it is a cost-effective solution with a user-friendly interface that enhances the overall team performance by automating the workflow and facilitating quick retrieval of media files and backup. Consequently, these solutions find applications across various industries, such as retail, healthcare, information technology (IT), and banking, financial services, and insurance (BFSI).
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The market in the GCC region is majorly driven by the emerging trend of digital marketing. With a considerable rise in the volume of online data, real-time access to digital content across different departments and the rising preference for remote working across the region, there has been a considerable demand for digital asset management solutions for improving digital content and minimizing overall operational costs. Some of the other factors contributing to the market growth include the rapid popularity of social media and the widespread integration of these solutions with artificial intelligence (AI) and machine learning. Looking forward, IMARC Group expects the GCC digital asset management market to continue its robust growth during 2021-2026.
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Market Segmentation:
Type:
- Brand Asset Management System
- Library Asset Management System
- Production Asset Management System
Component:
- Solution
- Services
- Consulting
- System Integration
- Support and Maintenance
Application:
- Sales and Marketing
- Broadcast and Publishing
- Others
Deployment:
- On-premises
- Cloud
Organization Size:
- Small and Medium-sized Enterprises
- Large Enterprises
End Use Sector:
- Media and Entertainment
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Manufacturing
- Healthcare and Life Sciences
- Education
- Travel and Tourism
- Others
Country:
- Saudi Arabia
- UAE
- Qatar
- Oman
- Kuwait
- Bahrain
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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