Before we deep dive into what Google expects from content creators in terms of Quality Content, Let’s understand what good quality content is.
Good Quality Content is free from spelling errors, grammatically correct, completely covers the topic, is engaging and well-written, etc.
If the content is full of spelling errors OR it has a bunch of grammatical errors OR it does not engage its consumers the way it should, One cannot prove it to be good quality content.
It is not only limited to the consumers of that content but Google also takes a huge interest in it and rewards it with high rankings.
Let’s understand what good quality content is according to Google.
When Google says it promotes good quality content, it does not mean it is only looking for expertise, authoritativeness and trustworthiness which is popularly known as E-A-T.
Here’s what E-A-T means:
- Expertise – For a high ranking on Google Search Results, you need to be viewed as an expert in your field. Your skill needs to be demonstrated with and backed up—not only by your content but also by your credentials and your author “biography” across the internet.
- Expertise is massively important for any kind of website that can impact the reader if it has the details explained in any domain present on the globe.
- Other signs of expertise are on-page indicators like bounce rate, shares, and time spent on the page which eventually is measured after the primary conditions are met.
- Authoritativeness – To prove that you’re an authority you need to have authority indicators that take readers back to your website and article.
- This includes backlinks from reputed sources, awards, collaborations, affiliations, and reviews. Your content also needs to be well-written and informative to be able to fulfil the wants of its readers.
- Trustworthiness – You need to prove that users who come to your content, have a faith in your content.
- This applies to everything on your website that will make users feel safe as well as informed. As an extension of authority, trustworthiness can also be estimated by current reviews, impressions across the web, and even your website security.
For example, 82 per cent of people won’t browse an unsecured website. If you’re an e-commerce business or you have contact forms on your website, it must be secure for you to be regarded as trustworthy.
That’s not all, either. You’d do reasonably to also follow these fundamental principles listed in Google’s webmaster quality guidelines:
Google’s webmaster quality guidelines
- Create pages mainly for users, not for search engines.
- Don’t try to fool your users.
- Avoid Black Hat tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel satisfied explaining what you’ve done to a website that contests with you, or to a Google employee.
- Another valid test is to ask, “Does this benefit my users? Would I do this if search engines didn’t exist on the web?”
- Think about what makes your website class apart, valuable, or engaging. Make your website to be noticeable to others in your field.
According to Google’s John Mueller, the quality of the content is not only determined by just the test of the articles but the quality of the overall website. It considers everything from layout to design.
How the things are displayed on your pages and how the images are integrated into the articles with the technicality of the SEO in mind, at what pace and how you work with the content, All these factors are taken into consideration.
Image Optimization Helps SEO For Good Quality Content
It has been quite a long since Google has tried to put out the word that Images which are optimized keeping in mind the technical SEO part of the content, work wonders for the overall quality of the content.
It helps google and makes it easy for Google to determine the rankings of the content on the Search Engine Results Page (SERPs).
Page Speed Also Determines How Good and Quality The Content Is!
Not only the grammar and the looks of the content, But the speed of those content pages also play a huge part in making it good quality. The better the speed, the more chances of it ranking higher on the SERPs.
Most people fail to understand the importance of this factor. Ignoring it could be disadvantageous even if your content fulfills all other criteria of good quality content.
Not only both these points but the overall impression of your website also plays a crucial role.
For Example, When someone types “Content Writing Services”, My content should be amongst the first ones that give the context of the services nicely on the highest page ranking on Google and other search engines.
if I have written content that includes the search queries like “creative content writing services in India”, “Professional Content Writing Services” OR “Best Content Writing Services India” and It should not just make a useless fuss of the keywords without context.
I wish I could tell you that if you just kept a few of the key elements above, you’d have a mind-blowing website. But the reality is, you won’t.
It’s an accumulative package type of thing, and you need to work on all of the elements listed above to be able to get that mind-blowing website for yourself.
Sure, implementing and executing a few of them is better than implementing none, but the overall goal is to make your website so awesome that people would want to come back and spend time on it.
If your site looks messy or untrustworthy, it can heavily impact your traffic and readers’ actions.
Most importantly, though, this is an ongoing process. You need to iterate and reiterate this system to get it nicely working for you. As you constantly update and tweak your website, you’ll experience that there are always new ways to improve.
The E-A-T era is upon us. It’s the era of well-written, more contextual, and trustworthy web content. For all content creators out there, this is Google’s clarion call to be their best with every word they write and publish.
No brainer Fluff, valueless information, absence of any trust signals – are serious problems for Google, and it’s up to content marketers to segregate these out from the base.
Stop looking at content attributes. Start examining data to find your really high-quality content. Start optimizing for engagement and you’ll find humungous content victories.
The needs of users are constantly changing and expanding. Google’s algorithms are constantly being updated. Therefore, you need to ensure that you are continually working to improve and renovate your site and the content posted on it.
If you do this, Google will reward you.